01
Brand & Audience Audit
We start by understanding your concept, your guests, and your current online presence — no generic templates.
Communication & Social Media Strategy
Content That Speaks the Language of Wine
In today's digital world, social media is one of the most powerful tools to connect with guests, wine lovers and customers. Yet many restaurants and wineries rely on generic social media managers who lack real wine knowledge — content that looks polished but fails to speak the language of the wine consumer, missing opportunities to build credibility, engagement and sales.
The Problem
Generic Content Doesn't Sell Wine
This is where The Wine Jokers — Augusto and Alberto Gherardi, founders of Gherardi Universal Beverage Solutions — make the difference. Both former Head Sommeliers, the Gherardi twins combine deep industry expertise with strategic business knowledge, while actively pursuing the Master of Wine programme and holding a Master's degree in Economics and Management. This unique combination bridges wine expertise, business strategy and modern digital communication. Our work spans respected names such as Porte Noire and Angelina, among others.
Content built around your restaurant or winery's concept, never generic, always aligned with who you are.
Content that speaks the language of wine lovers and hospitality guests, not just algorithms.
Posts built to teach, not just to sell, building authority and trust with every piece of content.
Formats designed to increase interaction and grow brand visibility across platforms.
Communication that ultimately drives wine sales and customer loyalty — content as a real business tool.
What You Get
A Tailored Social Media Strategy, Built Around Your Brand
02
Content Strategy & Calendar
A structured content plan built around storytelling, education and engagement, tailored specifically for wine-focused businesses.
03
Educational Content Creation
Posts that build authority and trust, written and filmed by wine professionals who know exactly what they're talking about.
04
Community & Engagement Management
Ongoing interaction with your audience to increase visibility and turn followers into loyal guests.
05
Performance Reporting
Clear, regular reporting so you can see how communication translates into sales and loyalty.
Let's Create Your Strategy
Turn Social Media Into a Real Business Tool
If you are a restaurant, wine bar, hospitality group or winery looking to elevate your online presence, we'd love to explore the opportunity to work with you. Get in touch and let's start creating your strategy together.
Led By
Former Head Sommeliers & The Wine Jokers
Best For
Restaurants, Wine Bars, Hospitality Groups & Wineries
Approach
Tailored, Never Generic
CONTACT