Gherardi UBS brings together WSET education, beverage consultancy, masterclasses, authentic Italian experiences and communication strategy into one premium ecosystem designed for hospitality businesses, ambitious professionals and private clients who expect more depth, more clarity and better execution.
Gherardi UBS is structured to support education, hospitality growth, experience design and brand positioning through a refined, commercially aware approach.
Structured education in Wine, Spirits, Beer and Sake through standard, virtual and experiential formats designed for professionals and committed enthusiasts.
Bespoke formats built around audience, context and objective — from intimate dinners to larger hospitality-led experiences with substance and style.
Programs, SOPs, pricing logic, beverage list design and team training that raise guest perception while improving operational clarity and profitability.
Slow, intimate and access-led journeys into a more meaningful Italy, where wine, food, place and people become part of a deeper experience.
Strategic content and social direction for wine and hospitality brands that need credibility, tone and business alignment rather than generic visibility.
WSET courses at Gherardi UBS are designed to give people a clearer language, deeper confidence and stronger professional relevance across hospitality and beverage.
These are access-led journeys shaped around intimacy, place, food, wine and memory — designed for people who value experience as something to truly inhabit, not just consume.
Gherardi UBS approaches Italy through authenticity rather than spectacle. The objective is not simply to show beautiful places, but to create real access to a way of living, tasting and understanding territory.
Experiences can include private visits to family-run wineries, truffle hunting at dawn, olive oil tastings at the mill, traditional cooking, art, long dinners, slower rhythms and a more intimate relationship with the landscape.
The result is a softer kind of luxury — one built on time, meaning, connection and memory rather than noise or excess.
Discover Italian Trips →WSET courses, beverage consultancy, bespoke events, communication strategy or authentic Italian trips. The next step should feel clear, premium and tailored from the beginning.